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InFORMATION
Discover Bella Vista promotes Bella Vista, Arkansas, as a sports, leisure, and commercial travel destination through use of highly-targeted digital and print advertising. From Facebook ad campaigns to radio spots, we do our best to assist your in your marketing. To learn more about our advertising efforts, please review the analytics and campaign information below.
We were up significantly in every metric on Facebook. The graphs in the gallery compare our results to the same time period last year. 2022 is represented by the gray line and 2021 by the blue.
One of our most successful campaign sets utilized Facebook and Instagram’s content targeting algorithms to dynamically optimize ad images, titles, and copy.
The Bella Vista Dining Guide is currently in Beta Testing with traffic driven from paid social and radio spots. We have the following tasks left to do:
• Optimize the mobile experience.
• Refine search terms and search processing.
• Add original video content and images where possible.
We are currently test-running radio spots in and around Bella Vista. The remaining tasks include:
• Refine content and targeting based on data.
• Optimize conversion of landing pages.
• Evaluate program results at 30, 60, and 90 days.
We partnered with the city to promote the citywide garage sale as a great opportunity to drive traffic to our restaurants. The project consists of the following parts.
• Advertising to promote the sale to vendors and customers. Over 20K clicks.
• Garage sale-specific landing page and categorized search result in the dining guide.
• Day-of-event table tents with restaurant addresses and QR code mailed out to 340 Bella Vista households participating in the garage sale.
Social Media Traffic